Third Chair had an existing website, but it was built without longevity in mind, hard to maintain, harder to grow.

I collaborated with a team of designers to rebuild it from the ground up in Framer, with scalability baked into every decision. The rebuild introduced:

• CMS integration: for dynamic content that stays manageable long-term

• Reusable component system: keeping the site consistent and easy to scale

• Micro-interactions: subtle, intentional, never just decorative

• Responsive design: built across every breakpoint with care

• SEO, performance & accessibility: optimised from the start, not bolted on later

The most challenging and honestly the most enjoyable part was engineering the features section entirely in Framer: click navigation between features, synced text and animations, active state highlighting, and scroll-driven interactions, all built natively, no external code. It pushed me as both a designer and a Framer developer.

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